Banesco celebrated its first 10 years in Panama by staging the event Palabras para Panamá (Words for Panama), Ambassadors of Dreams, Voices of Progress, with world renown speakers Ziauddin Yousafzai and F.W.de Klerk. The presentation was held at Teatro Anayansi (Atlapa Convention Center) before a sold out audience. This event was streamed live (via Ustream) by Verite Producciones and retransmitted by FETV, TVN-2.com, Telemetro.com, TVMax.com, LaPrensa.com y FB de Banesco Panama. You can watch a summary here.
This year, Banesco celebrates 10 years in Panama, and to demonstrate its apretiation, the bank launched its campaign “10 Años Contigo” (10 Years with You), created by local ad agency Publicidad Integrada with creativity by Lubianka Ortega. The arduous shoot lasted four days and was produced by Verite Producciones with DOP and Director Juan Carlos Beltrán at the helm and Rigoberto Guzmán as Executive Producer.
You can watch the spot here.